“Gusto Blumm”: when gourmet cuisine meets the brand

Food and communication: a successful combination which has driven big companies to create exclusive culinary products conveying their brand values and identity for over a century. This was the tradition inspiring “Gusto Blumm”, the new praline by Pomilio Blumm


Blumm Prize Storysharing and the future of the ebook according to Amazon

The literature award sponsored by Pomilio Blumm makes its debut. Ambitious theme, interdisciplinary jury, target age: under 40. Among the formats allowed, also the digital one, upon which reflects Russ Grandinetti, vice president of Amazon Kindle Content


From Iran, bestselling writer Sahar Delijani for Blumm Prize Storysharing

The Iranian writer Sahar Delijani will be part of the jury of Blumm Prize Storysharing, the literature prize sponsored by Pomilio Blumm. Interviewed at the International Book Fair in Turin, the author reflects on the power of storytelling


Fendi, Maserati, Pomilio Blumm gathered in Bruxelles: art and wine for Malawi

The Italian most exquisite wines and some of the most talented contemporary artists were in Bruxelles on a special occasion: a fundraising event for two centres in Africa. The event’s patron was the famous curator Vicente Todolì




ICS Editorial

Design is a thought activity: we should not replace it with a mere “optimizing” approach, because it’s from imperfections that talent emerges.


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