Proverbiology: what books don’t write...

By the authors of Shortology, the third chapter of the minimalist illustration project that has become viral is going to be released by Lupetti. An ironic review of Italian and foreign sayings


ICS magbook #2: a new way for communication in Europe

To be released in January, published by Fausto Lupetti both in English and Italian, the second volume of the series collecting the best theories of communication – and not only – revised and reinterpreted through the vision and experience of Pomilio Blumm


Digital tourism: best practices and new trends in Pomilio Blumm’s research

Pomilio Lab conducted a study on the tourism communication and its specificity, starting from the analysis of some territorial campaigns. The research, became an academic essay, was published in Italy in the book “Dire la Natura. Ambiente e significazione” (Tell Nature. Environment and signification)


ICS Magzine arrives at Expo: the special edition with Philip Kotler

Special edition of ICS Magzine, that celebrates Expo in Milan with a collection of messages from international summits in Europe and beyond: among the voices that enrich this issue Philip Kotler stands out as the undisputed guru of modern marketing




ICS Editorial

Design is a thought activity: we should not replace it with a mere “optimizing” approach, because it’s from imperfections that talent emerges.


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