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August 2015

Expo: appointment with innovation at EU Pavilion

Invaluable asset for our survival and for that of future generations, the soil was the protagonist at Expo in Milan, with three days of events aiming at raising awareness of the importance of soil protection

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July 2015

Women, work, integration: the UfM commitment in a video

To promote equal rights between men and women, increasing women's participation in social, civil, political and economic life. Moreover, to fight forms of violence and discrimination: that’s the message launched by the Union for the Mediterranean

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June 2015

PKMF: Kotler and Pomilio’s debate on communication between Institutions and citizens

During the Marketing Forum of the same name, Philip Kotler shares the stage with the ICS Chairman for an intense lecture on Expo 2015 and institutional communication challenges. Communicating the values to citizens, Kotler warns, is also a question of marketing. Or rather: of demarketing

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Maggio 2015

Philip Kotler and a new marketing era

Speaking at the Philip Kotler Marketing Forum on May 15 in Milan, the inventor and undisputed guru of marketing has enlightened the audience with his ideas and his words. Addressing the issue of “The future of the System Italy”, here's what Philip Kotler said

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ICS Editorial

Design thinking: a new idea of creativity

Design is a thought activity: we should not replace it with a mere “optimizing” approach, because it’s from imperfections that talent emerges.

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