Design is a thought activity: we should not replace it with a mere “optimizing” approach, because it’s from imperfections that talent emerges

In a world where everything is simultaneous, “taking time” becomes a revolutionary act: only in the space between project and action, it is possible to imagine a change and the strength to start over

In the information overload we’re living in, immersed as we are in data and content, communication – as any other asset – risks losing its value: one that, today more than ever, needs to be restored

In the era of the convergence between real and virtual spaces, identities are seeking again for a new hold in the physical and symbolic territory of the city. That’s a trend that impacts on city branding, increasingly oriented towards the use of less representative and more abstract symbols, that, for this reason, perhaps, are even more powerful