Culture: a product like any other or a sector to be protected? The debate raised last year is still open but a possible solution comes just from communication because, whichever way you see it, there is no value for culture if not that of being made accessible to all
Always anticipating future times and elected ground for experimentation, art communicates with society again and is an acute and courageous interlocutor in the relationship between public and private, between institutions and citizens
There is a growing awareness about heritage meant as an economic and cultural resource. In this perspective, communication is set to have a leading role. Because ideas have no value unless they are suitably shared
Companies are the driving force of trust: they bet on the future and represent the millennial symbol of the founding bond between ethos and technè, between (well) being and (well) doing. What is trust indeed if not the ability to have an idea on the future?