The “voice” metaphor is back again as the symbol of a direct and effective communication. However there’s never a single voice for institutions as well as for individuals. We’re thus called to learn a new Esperanto, in order to transform this hybridization into a true opportunity
Emotion as the basis of a new relationship pattern between institutions and citizens, based first on mutual trust and on an “affective” bond. Public and sentimental spheres thus find a new and original interactive space
The symbols of communication change and so does its substance: from the engineering metaphor of the web to the more blurred one of the cloud, contents are finally regaining their importance, prefiguring a brand new communication model