Design is a thought activity: we should not replace it with a mere “optimizing” approach, because it’s from imperfections that talent emerges.
In the light of the revolution of communication models currently underway, the problem of institutions is often said to be finding (or finding again) their voice. An effective metaphor that, during the last International Communication Summits, has insistently arisen.
Nonetheless, especially for public bodies, there’s never one single voice. On the contrary, as Ben Hammersley reminded us, it is always better to talk about multiple voices. Not only because there are different institutions, at least as many as the facets of an inexorably “glocal” world, but because today each of them has to show its different aspects to several interlocutors, with their own right to dialogue, listen and reply.
Therefore, what we need now is a new Esperanto, necessary to move along this revived Babylonian Empire, where voices not only multiply but blend thus becoming hybrid and creating “third” languages, Creole lexicons, with a completely new genetic code.
Learning these new languages and spreading them into society is the challenge for institutions today: the Babylonian myth is no longer the archetype of incomprehension but the prototype of a new genuine inter-communicability.