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Music is a universal language, a means to convey powerful feelings and deep values. A unique ability since time immemorial. But today, in our globalized and hyper-connected world, this ability is even more valuable to communicate complex and increasingly "fluid" feelings such as identity, belonging, confidence in Institutions.
Thanks to its extraordinary communication skills, music is so successful in "closing the gap" between citizens and institutions, facilitating the communication of values and creating a shared feeling: that’s what Giovanni Allevi said. He is a musical talent appreciated all over the world and we interviewed him on the sidelines of his performance at Expo during the World Food Day. (Click the button to activate the English subtitles).
If music communicates values, and also institutions are called to do the same, how can the art of music help these same institutions to communicate with the citizens, giving them good values?
Hegel, the philosopher that more than anyone, has focused the importance of the relationship between citizens and institutions said it, too: institutions must become promoters of an ethic dimension, and then of a set of values, that has its crowning achievement in the citizens’ feelings.
The role of art exactly hinges on this dichotomy between institutional actors and citizenship: the artist welcomes collective feelings and transfers them outside, becoming a vehicle of values that can flow into a new mentality of Institutions.
It is very, very important that this happens so that we do not create a disconnection between institutions and citizens, but we can create a common purpose, as noted by Hegel himself. In this sense, Expo is a wonderful opportunity for institutions to realize the feeling of positivity that connects people through music and art forms, which are always different.
Among the great masters of the past, who do you think has made music to unite people, or to "create Institutions"?
As Italians we have to mention Giuseppe Verdi, whose figure is emblematic: actually, any artist touches people's hearts and gives voice to a collective feeling, which meets in the artwork its successful completion. Any great artist of the past has found a special channel, a thread that linked him to the hearts of people, so that its art became a sublimation of the common feeling.