Future-oriented visions between enterprise and communication

Protean, kaleidoscopic, constantly evolving. From Italy to Europe, the entrepreneur has an innate “vocation for the future” that - today more than ever - dialogues with the world of communication and its challenges

Protean, kaleidoscopic, constantly evolving and able to seize the surrounding opportunities, thanks to his special ability: the alertness, the attention to the context and its hidden possibilities. It’s the Italian entrepreneur according to a recent study conducted by the Study Centre of the General Confederation of Italian Industry.

These qualities also include an increasing attention to ethical values ​​such as responsibility and human capital, as well as the courage in facing risks. All these traits, even if limited to the Italian context, reveal a broader perspective that embraces a European dimension, always inspired by a vision of reality as agile as profound and far-sighted. And in this very “vocation to the future”, enterprise and communications come together: a precious dialogue, today more than ever, for those working in and with the institutional communication.



ICS Editorial

Design is a thought activity: we should not replace it with a mere “optimizing” approach, because it’s from imperfections that talent emerges.


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