Protean, kaleidoscopic, constantly evolving and able to seize the surrounding opportunities, thanks to his special ability: the alertness, the attention to the context and its hidden possibilities. It’s the Italian entrepreneur according to a recent study conducted by the Study Centre of the General Confederation of Italian Industry.

These qualities also include an increasing attention to ethical values ​​such as responsibility and human capital, as well as the courage in facing risks. All these traits, even if limited to the Italian context, reveal a broader perspective that embraces a European dimension, always inspired by a vision of reality as agile as profound and far-sighted. And in this very “vocation to the future”, enterprise and communications come together: a precious dialogue, today more than ever, for those working in and with the institutional communication.