In the age of knowledge, science has become a value too; an asset like others, subject to the same constraints, especially the one of being controlled and protected, for those who want to use it and make a profit.

This logic is overturned when it comes to community and common good, to which science is obviously “worth” more when enabled to circulate through society. That is when an opposite parameter appears, that of communicability: the ability to be shared, distributed, optimized, according to the neo-illuminist principle of sharing innovation.

Therefore, communicating science means being able to distinguish between information and distribution, overcoming the peculiarities of both. It means not being limited neither to administer knowledge, nor to simplify it, in the name of pure scholarship or curiosity, but to make it indefinitely transferable, thus unlocking its effective potential.

This is where the “public” value of knowledge is measured: on the basis of the effects it can create and multiply, in terms of actions and social feedback, of the “minor” dimension of daily life, thanks to the extraordinary driving force of sharing.