It is a clear and strong message the one that comes from the Tunisia Investment Forum from both the Tunisian government and economic operators alike. "Tunisia has gone through a difficult period: we have faced economic difficulties but we have weathered the crisis. In the last years we have focused more on politics but now we are working for the economic future. Dialogue, participation and consensus are the only way possible, and creating a favourable environment for foreign investors is a priority for us. Our goals are to create wealth, growth and employment. Numerous banking reforms are being prepared and we are changing laws to improve our administrative approach,” said Tunisian Prime Minister Jooma in the opening session of the TIF on June 12, 2014.

A vision of the country emerges from the words of the Minister of Economy Finance and Ben Hammouda, which emphasizes that "foreign investments are fundamental to our growth: our priorities are aimed to attract them even more. The private sector is the heart and engine of the economic relaunch of the country".

In Tunis the country’s attractiveness was also confirmed: according to data from FIPA Tunisia, Agency for the promotion of foreign investment in the country, the confirmations of presence have greatly exceeded those of the previous year (2000 in 2014 against 1700 in 2013), with about 600 foreign participants from all over the world, among which 200 Italian participants, one-third of the participants from abroad. Four are the reasons to choose Tunisia, according to the President of the TIF, Elloumi: geographic location, young population, international Tunisian industries and industrial culture.

A message of great confidence during the Opening Session came from Pier Luigi d'Agata, General Director of Confindustria Assafrica & Mediterraneo, only representative of the Italian private sector operating in the area, together with William Danvers Deputy Secretary-General of OECD, Miroslav Dusek Executive Director of MENA-WEF, Anthony B. Kim, Principal Analyst of Heritage Foundation and moderated by Taoufik Mjaied, Chief Editor France2.

"In Tunisia, Italian businesses are, were and will be present. In a little more than 15 days Italy will assume the Presidency of the European Union and the recent visit of Premier Renzi, who has chosen Tunisia as his first international visit, shows that Italy has a very clear idea of the country’s centrality in the Mediterranean” d’Agata pointed out. "Tunisia is working hard to re-establish a whole series of conditions and together we will go very far", he added in Italian addressing the Italian participants, emphasizing the key role of business partnerships.