With the reform of the Common Agricultural Policy in 2013, the European Union has launched a new process for rural development. And thanks to the Universal Exhibition in Milan and its main theme, the debate on this and other related issues is now at the center of shared public reflection.

In the name of accessibility and generational change, the guidelines of the European Union have been defined to encourage and facilitate agricultural entrepreneurship in a broader perspective of sustainability and food security. As Phil Hogan, European Commissioner for Agriculture and Rural Development has reaffirmed, "sustainability is an essential part of our policy, that aims to achieve three long-term goals: a viable model of food production, sustainable management of natural resources and climate protection, balanced regional development".

Young people and their involvement in agricultural entrepreneurship initiatives are another priority. "In 2010, only 7.5% of European farmers were younger than 35, while more than half was older than 55. To support young people wishing to start a business in the field of agriculture is a key priority to ensure long-term competitiveness in this sector”. We should first remove many obstacles that young people face on their way: ranging from the difficulties to access credit to the use of cutting-edge technology and high costs related to the acquisition of land and equipment. The European Union has engaged in a concrete way in the resolution of these problems and has clear ideas about the evolution to come: "Our aim is to give impetus to more than 150,000 of our young farmers by 2020”.