Nine days of cultural and recreational events, thirteen halls, two exhibitions, strategic partnerships with Alitalia and Trenitalia, exhibitors from all over the world: the Italian city of Bari is getting ready to host the 78^th edition of the Fiera del Levante, which will be opened by the Italian Prime Minister Matteo Renzi next September 13^th.

The 2014 program of the historic trade fair of Bari - among the main ones at international level - will be particularly rich: in fact, the products and services on display will embrace a wide range of product categories, from furniture to construction industry, from food to automotive and international craftsmanship. The trend concerning the number of visitors, growing steadily from 2012, is positive as well.

The complex integrated communication plan to promote the event will be managed by the agency Pomilio Blumm, with a strategy strongly focused on digital media and the 2.0 web, in line with the most innovative techniques of social engagement.