The Mediterranean has become much more than a geographical area: is a transnational entity, an economic and cultural part, characterized by a unique pattern of traditions, resources and sceneries. To promote this heritage is the main purpose of the Union for the Mediterranean: an international organization headquartered in Barcelona, gathering the 28 Member States of the European Union and those states bordering the Mediterranean sea, for a total of 43 countries.

To strengthen its many fronts of action - de-pollution of the Mediterranean, maritime and land highways, civil protection, alternative energies, higher education and research, the Mediterranean Business Development Initiative - and increase its visibility, UfM has recently decided to intensify communication activities, both internal and external, through the allocation of a frame contract.

Among the international companies selected in the restricted tender provided for in the contract, there is also the Italian Pomilio Blumm, founder of the Euro-Mediterranean Network, an innovative network of independent communications agencies active in the European Union.