Design is a thought activity: we should not replace it with a mere “optimizing” approach, because it’s from imperfections that talent emerges.
More than four years after the inaugural edition of the International Communication and the publication of the number zero of the ICS Magzine, the ICS project continues to grow up to number its first dedicated anthology: ICS MagBook - Storytelling Europe.
Edited by Fausto Lupetti Editore, and made available both in Italian and in English, the first ICS Magbook collects some of the best contributions from the guru of communication that have come and gone, from Rome to Brussels, on the stage of the different editions of the summit and on the ICS Magzine covers.
The result is a mosaic of acute visions and authoritative voices on the present and the future of communication, each one "catalogued" by appropriate hashtag to suggest original thematic paths of reading: among others, Zygmunt Bauman reflects the new structure of the "liquid society", Michael Fertik explains the rules of the web reputation, Aron Pilhofer describes the new generation of journalism, Michael Dobbs reveals the secrets of an effective storytelling.