Abruzzo wines meet Art at Tate Modern

From Tate Modern Gallery to Cartier-Bresson’s photos, the international interest on Abruzzo and its products is growing. The cutting edge is the great red wine Montepulciano d'Abruzzo, “main character” of an innovative communication campaign

In a land with a centuries-old wine tradition like Italy, wine is not merely a consumer good but it’s the expression of a territory, of its history and culture. That’s why the Consortium for the protection of Abruzzo Wines has decided to promote the knowledge of wines by uniquely combining it with art.

The consortium enhances DOC and IGP Abruzzo wines and promotes several artistic and international initiatives. Indeed, in April, Abruzzo wines have been the main characters of “Abruzzo live in London”, an event held in the heart of the English capital city, with a series of tastings and masterclasses for traders, and with a special tasting at the prestigious Tate Modern Museum.

Art has been the main strength of Abruzzo wines’ communication at the Vinitaly as well. It’s one of the greatest wine-trade fairs in the world, where some photos of Scanno, a town in Abruzzo, were exhibited. The pictures on display were taken by famous international photographers, from Henry Cartier-Bresson to Gianni Berengo Gardin to Mario Giacomelli and the New York Times’ photojournalist Chris Warde-Jones. 



ICS Editorial

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