To reflect on the changing dynamics that foster the relationship between nature and history, between reality and its stories: this has been the purpose of the 42^nd congress of AISS –  Associazione Italiana Studi Semiotici  (Italian Association for Semiotic Studies) which took place in Teramo from October 24^th to 26^th and saw the participation of semiotics  “founder” in Italy Umberto Eco during the final congress day.

The company Pomilio Blumm – one of the enterprises participating to the workshop session – is directly connected to such a theoretical framework. Among other things, this workshop session also aimed at bridging the gap between research and industry. After a speech titled “Na-tourisms: tales and territory images” describing some tourism campaigns realized by the company, the research “La grande bellezza italiana. Percezioni e rappresentazioni sui social” realized for Pomilio Blumm by the Italian Association for Semiotic Studies was presented.

This research – which identified some significant hashtags related to the theme of “beauty” and traced their use on the main social networks by Italian users – will be presented also during the next ICS summit scheduled in Rome on November 19^th.