"The cultural contents are very relevant for users, but are often not easy to find online. We want to make them accessible to anyone, anywhere, at any time”: this is the goal of Google Cultural Institute in the words of Simona Panseri, director of communications and external relations for Google Italy, who presented the idea during the latest edition of the ICS Europe in Brussels.

Panseri explained the different chapters that comprise the Google Cultural Institute, which now involves more than 500 partners around the world: Art Project, which contains masterpieces of big and small museums, giving the chance to see them in detail and - in some cases - virtually walk the halls in which they are exposed, thanks to Street View technology; Historic Moments, a list of virtual exhibitions on a wide range of topics of historical interest; World Wonders, which simulates a real experience of exploring some of the most beautiful places in the world. Particular attention was devoted to the presentation of Made in Italy, dedicated to Italian specialties and excellence, ranging from manufacturing to food and fashion.

"The themes of the projects are not chosen or driven by Google - Panseri points out - and the contents remain the property of those who publish them: ours is only a platform that allows to show this content and make it accessible". In conclusion, building on some of the reflections presented at the beginning of the summit by Franco Pomilio, Panseri concluded: "This Google project can be read as an attempt to combine the communication of product with communication of values".