"Show, do not tell": as an old motto of seasoned writers said, back  when books were the primary – if not the only – means through which tell stories to the public, information and content of some importance, in a memorable, pleasant and attractive way.

Today, in the era of the maximum success of visual design, the adage come back more topical than ever: between infographics of all kinds and data visualization, often fascinating as small works of art, which circulate endlessly between social profiles and online platforms, the art of storytelling seems to become something totally visual.

An important opportunity for the public administration, which has always clashed with the need to communicate complex, often sensitive data, in a transparent, effective and appealing way. Thus, institutions can found in the "truthful art" of the visual language - the expression/quote is from Alberto Cairo - a formidable means to speak plainly to their audiences, and win their trust.