Creative thinking is a network. Or rather: it works like a network, searching for connections and unexpected short-circuits, but reaching them through existing paths, sometimes suggested by other travellers.

Strengthened by this idea – and convinced that not only the medium is the message – in the new Magbook to be released in 2016 we tried to summarize in a “minimal conceptual galaxy” the keywords of the current and future communication.

We named it lexicon, not without a touch of irony, but it’s something more. It’s not about simple keywords, but real values, a synthesis of specific analysis of the present, gathered in a handful of interconnected conceptual nodes: a network, precisely, ultimately representing their real strength.

In these creative – as well as ethical – intersections you will find the added value of this “small lexicon”, enriched by experiences on the field and by the contributions of the world greatest representatives of thinking. Indeed, they provided us some pieces of the puzzle, although it is our duty to be able to reassemble them in new combinations, in an innovative and original way.