Invaluable asset for our survival and for that of future generations, the soil was the protagonist at Expo in Milan, with three days of events aiming at raising awareness of the importance of soil protection

To promote equal rights between men and women, increasing women's participation in social, civil, political and economic life. Moreover, to fight forms of violence and discrimination: that’s the message launched by the Union for the Mediterranean

During the Marketing Forum of the same name, Philip Kotler shares the stage with the ICS Chairman for an intense lecture on Expo 2015 and institutional communication challenges. Communicating the values to citizens, Kotler warns, is also a question of marketing. Or rather: of demarketing

Speaking at the Philip Kotler Marketing Forum on May 15 in Milan, the inventor and undisputed guru of marketing has enlightened the audience with his ideas and his words. Addressing the issue of “The future of the System Italy”, here's what Philip Kotler said